Various Lookbooks/Catalogs

Jan 2025

The Johnny Blood lookbook 25 project serves as an expansive fashion editorial catalog, showcasing a collection defined by distressed textures, sheer layering, and structured tailoring. Captured through the lens of photographer Jorre Janssens, the series transitions between stark, monochromatic studio environments and raw, natural-light outdoor settings. Styling by Leendert Sonnevelt emphasizes a minimalist, contemporary aesthetic, utilizing a palette of warm neutrals, deep blacks, and vibrant pops of red. The production features a diverse cast, with hair styling by Daan Kneppers and La Toya Velberg contributing to a recurring wet-look and sleek editorial finish. Casting was directed by Michiel van Maaren, rounding out a visual narrative that prioritizes garment silhouette and form.

Editorial, Vertical, Clean

Designer Fashion

Lookbook