Various Lookbooks/Catalogs

Mar 2024

The J. McLaughlin March '24 Catalogue presents a seasonal collection anchored in classic, coastal-inspired fashion. Across a series of lifestyle and studio portraits, the imagery emphasizes a relaxed approach to spring apparel, featuring a palette of crisp whites, nautical blues, and vibrant floral accents. The collection balances clean, commercial portraiture with candid, reportage-style moments captured in sun-drenched outdoor environments. Photographer Chris Bernabeo utilizes a bright, naturalistic aesthetic, leveraging direct sunlight to highlight the texture of linen, denim, and woven accessories. The settings move between minimalist studio spaces with terrazzo accents and tropical, marina-adjacent locations, reinforcing a consistent lifestyle narrative throughout the catalogue.

Vertical, Warm, Clean

Natural light

High Street Fashion

Catalogue