Various Lookbooks/Catalogs: J. McLaughlin March '24 Catalogue

Brand

Various Lookbooks/Catalogs

Date

Mar 2024

Description

The J. McLaughlin March '24 Catalogue presents a seasonal fashion collection captured through a bright, lifestyle-driven lens. Photographer Chris Bernabeo documents the range across a variety of settings, moving between clean studio portraits and sun-drenched outdoor locations that emphasise the brand's nautical and resort-inspired aesthetic. Throughout the series, the imagery leans into a warm, saturated color palette, pairing crisp whites with navy blues and vibrant floral prints. The production utilizes direct natural light to highlight fabric textures, from linen button-downs to crochet straw accessories. The result is a polished, consistent visual identity that balances classic commercial compositions with candid, reportage-style movement.

Style

Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Context

Catalogue

Associated creatives

Chris BernabeoPhotographer

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Various Lookbooks/Catalogs: J. McLaughlin March '24 Catalogue

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