Blonde woman posing in a navy and white striped collared shirt and high-waisted navy trousers against a light background.

Smiling woman wearing a woven straw hat and pink shirt posing with a fresh coconut against a clean pale backdrop.

Woman wearing a navy button-up shirt, draped tweed jacket, and white trousers against a neutral wall with cast shadows.

Man in a navy short-sleeve shirt and pink floral shorts leaning on the windscreen of a motorboat.

Smiling woman in navy polo shirt, white pants, and patterned headscarf holding a yellow handbag at a house entrance.

A smiling man in a blue striped linen shirt and white trousers sits barefoot on a marina dock holding tan suede espadrilles.

Smiling woman in a pink patterned blouse and high-waisted brown patterned trousers posing against a bright neutral background.

Woman smiling in a navy long-sleeve top and matching wide-leg trousers standing in front of a white paneled wall.

Model wearing a blue patterned swimsuit and sunglasses seated beside an outdoor swimming pool with sandals placed nearby

Smiling man wearing dark sunglasses, a light pink quarter-zip sweater, and white shorts seated in a white chair before palm trees.

Woman in white denim jacket and trousers sitting outdoors against a wall with palm trees in the background

Model in dark blazer and light blue jeans leaning against a plain wall for J. McLaughlin catalogue

Four people relaxing on a tennis court with palm trees in the background during the J. McLaughlin March 24 catalogue shoot.

Three models smiling inside a vintage white convertible car surrounded by palm trees for J. McLaughlin March '24 Catalogue

Woman in blue striped shirt and wide-leg jeans seated outdoors near water for J. McLaughlin March '24 Catalogue

Woman in blue patterned sleeveless top and matching trousers smiling outdoors near a building exterior with tropical plants

Smiling woman wearing a blue and white patterned dress, woven belt, and holding a straw bucket hat outdoors.

Smiling woman in a pink striped rashguard lounging on an outdoor sunbed and playfully holding a book across her face.

Woman in floral print shirt and blue jeans leaning against a vintage white convertible car outdoors

Woman in a pink and white floral print dress standing barefoot in a doorway holding a pair of tan sandals.

Various Lookbooks/Catalogs J. McLaughlin March '24 Catalogue 2024

About

The J. McLaughlin March '24 Catalogue presents a seasonal fashion collection captured through a bright, lifestyle-driven lens. Photographer Chris Bernabeo documents the range across a variety of settings, moving between clean studio portraits and sun-drenched outdoor locations that emphasise the brand's nautical and resort-inspired aesthetic. Throughout the series, the imagery leans into a warm, saturated color palette, pairing crisp whites with navy blues and vibrant floral prints. The production utilizes direct natural light to highlight fabric textures, from linen button-downs to crochet straw accessories. The result is a polished, consistent visual identity that balances classic commercial compositions with candid, reportage-style movement.