Model lying surrounded by a dense bed of flowers wearing an off-the-shoulder sheer floral dress for Ida Sjöstedt SS25.

Model lying horizontally amidst an abundant arrangement of pink and white flowers wearing a tulle gown

Model Yangying Long posing in a white textured floral mini dress and holding a large pink flower prop for Ida Sjöstedt SS25.

Model Yangying Long seated in a feathered blush dress holding an oversized pink flower for Ida Sjöstedt SS25.

Model wearing a textured cream quilted belted coat standing beside oversized pink fabric flowers in warm studio light.

Various Lookbooks/Catalogs Ida Sjöstedt SS25 2024

About

The Ida Sjöstedt SS25 lookbook highlights the latest collection through a series of fashion editorial portraits. Captured by photographer Robin Berglund, the imagery focuses on the intricate textures of the garments, from layered tulle and floral appliqués to quilted fabrics, using a mix of natural light and moody studio contrast. Model Yangying Long appears throughout the series, often posed amongst organic botanical elements or sculptural floral props. The project leans into a romantic and tactile aesthetic, utilizing soft, directional lighting to emphasize the delicate craftsmanship and material details inherent to the designer fashion collection.