Various Lookbooks/Catalogs

Mar 2024

The IA London Lookbook presents a study in avant-garde tailoring and textural contrast. Captured by photographer Zuzu Valla, the collection explores fluid silhouettes through the lens of experimental portraiture. The visuals lean into an ethereal and painterly aesthetic, often employing intentional motion blur and soft, natural light to dissolve sharp edges into atmospheric, dreamlike compositions. The series features a range of subjects, juxtaposing intricate garment construction against the raw, aged surfaces of distressed plaster walls and rustic wooden floors. Pieces are defined by bold graphic elements—including trompe-l'œil prints, baroque illustrations, and sculptural shoulder accents—rendered in a primarily monochrome palette with subtle pops of red and gold. This approach emphasizes the tactile quality of layered fabrics, from sheer tulle to heavy wool, grounding the artistic blur in the fine details of contemporary designer fashion.

Editorial, Vertical

Designer Fashion

Lookbook