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Two male models posing in dark coats and layered menswear against architectural concrete background for Herno FW24/25.
Two male models posing in dark coats and layered menswear against architectural concrete background for Herno FW24/25.

Various Lookbooks/Catalogs HERNO FW24/25 URBAN ESSENCE 2024

About

Herno presents the FW24/25 Urban Essence collection through an editorial lens, focusing on the intersection of technical outerwear and tailored refinement. The imagery captures a minimalist aesthetic, set against raw, architectural interiors that echo the structural integrity of the garments. Shot by photographer Ryan Simo, the series features models Ondrej Mokoš and Pablo Fernandez. Fashion editor and stylist Fabio Messana drives the aesthetic through a monochromatic palette, while casting directors Caterina Matteucci and Diego Maffezzoni define the look. The campaign utilizes a moody, low-key chiaroscuro lighting technique to articulate the textures of wool and layered silhouettes.

Brand

Various Lookbooks/Catalogs

Credits

Ryan Simo
Photographer
Fabio Messana
Fashion Editor/Stylist
Caterina Matteucci
Casting Director
Diego Maffezzoni
Casting Director
Ondrej Mokoš
Model

Industries

Luxury Fashion Houses

Styles

EditorialVerticalMoodyMonochrome

Techniques

Low-key / chiaroscuro
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