Various Lookbooks/Catalogs
HERNO FW24/25 URBAN ESSENCE
ProjectHERNO FW24/25 URBAN ESSENCE
Date
Oct 2024
Description
The Herno FW24/25 Urban Essence lookbook captures a sharp focus on winter outerwear, showcasing the brand's latest menswear collection within a stark, industrial setting. The imagery leans into a moody aesthetic, utilizing low-key lighting and chiaroscuro techniques to highlight the textural depth of wool coats and tailored silhouettes. Photographer Ryan Simo leads the visual direction, working alongside fashion editor and stylist Fabio Messana to curate the editorial look. Models Ondrej Mokoš and Pablo Fernandez feature in the series, which was cast by Diego Maffezzoni and Caterina Matteucci.
Style
Editorial, Vertical, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black
Medium Grey
Background
Concrete Texture
Context
Lookbook
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