Various Lookbooks/Catalogs: HERNO FW24/25 URBAN ESSENCE

Oct 2024

Herno presents the FW24/25 Urban Essence collection through an editorial lens, focusing on the intersection of technical outerwear and tailored refinement. The imagery captures a minimalist aesthetic, set against raw, architectural interiors that echo the structural integrity of the garments. Shot by photographer Ryan Simo, the series features models Ondrej Mokoš and Pablo Fernandez. Fashion editor and stylist Fabio Messana drives the aesthetic through a monochromatic palette, while casting directors Caterina Matteucci and Diego Maffezzoni define the look. The campaign utilizes a moody, low-key chiaroscuro lighting technique to articulate the textures of wool and layered silhouettes.

Editorial, Vertical, Moody, Monochrome

Low-key / chiaroscuro

Concrete Texture

Lookbook