Various Lookbooks/Catalogs: HAELO Season 3 Campaign
Date
Jun 2026
Description
The HAELO Season 3 fashion campaign features model Lulu Wood in a series of studio-based portraits. The imagery centers on sharp, sculptural silhouettes captured against a deep black backdrop, utilizing low-key chiaroscuro lighting to accentuate the textures of beaded and sequined garments. Fashion editor and stylist Kyle Sakunruchira directed the styling for the collection, pairing minimalist apparel with bold accessories. The campaign leans into an editorial aesthetic, focusing on precise composition and high-contrast light.
Style
Vertical, Moody, Editorial
Techniques
Low-key / chiaroscuro
Color
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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