Various Lookbooks/Catalogs
HAELO Season 3 Campaign
ProjectHAELO Season 3 Campaign
Date
Jun 2026
Description
The HAELO Season 3 fashion campaign features model Lulu Wood in a series of editorial portraits. The visuals focus on sharp contrast and refined silhouettes, utilizing low-key chiaroscuro lighting to isolate the subject against deep black backgrounds. Fashion editor and stylist Kyle Sakunruchira directs the aesthetic, pairing garments like a crystal-encrusted backless dress and a silver sequined bikini with clean, minimalist styling. The imagery emphasizes form and texture through focused rim lighting and reflective surfaces.
Style
Vertical, Moody, Editorial
Techniques
Low-key / chiaroscuro
Color
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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