Various Lookbooks/Catalogs
H Beauty & Youth Spring 2025
ProjectH Beauty & Youth Spring 2025
Date
Feb 2025
Description
The H Beauty & Youth Spring 2025 campaign presents a series of lookbook imagery centered on contemporary tailoring and layered garment construction. Photographed by Tess Ayano, the project leans into a clean, minimalist aesthetic, utilizing natural light and neutral studio backdrops to maintain focus on garment texture and silhouette. Featuring model Megan Otnes, the editorial showcases a mix of oversized suiting, vibrant knitwear, and denim. With hair styling by Hirokazu Endo, the series employs editorial techniques to highlight structured layering and precise color contrasts, ranging from saturated blues and reds to desaturated tonal palettes.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
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