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·Frère E-Commerce 2025 Catalogue Launch Campaign

Black man wearing a brown jacket with a floral patch on the back leaning against a plain white wall

Full-length studio portrait of a man wearing a dark navy tuxedo with a black bow tie against a solid grey seamless background.

Black man wearing a sage green hoodie and matching sweatpants seated on a modern metal chair against a white seamless background

Man wearing sunglasses, brown blazer, tan sweater, and dark trousers against a white seamless background.

Full-length studio portrait of a male model wearing a beige pinstripe bomber jacket, matching trousers, and white sneakers against a white background.

Black man wearing a navy varsity jacket with leather sleeves, white collared shirt, blue tie, and dark blue trousers against a plain background

Man wearing a navy blazer and hoodie with sunglasses standing against a white seamless background

Two male models posing against a white background, one wearing a patterned blue blazer and black trousers

Black man wearing a green hoodie leaning against a white studio wall for the Frere e-commerce catalog

Two male models posing against a white background for an e-commerce campaign, wearing patterned menswear.

Various Lookbooks/Catalogs Frère E-Commerce 2025 Catalogue Launch Campaign 2024

About

The Frère E-Commerce 2025 Catalogue Launch Campaign presents a refined look at modern menswear, focusing on precise tailoring and versatile everyday silhouettes. The collection highlights a mix of sharp tuxedos, varsity jackets, and relaxed knitwear, emphasizing garment texture through balanced studio illumination and a minimalist aesthetic. Photographer Erik Lee Snyder captures the range against clean, seamless backdrops, leaning into a commercial style that prioritizes clarity and form. Natalia Zemliakova provides fashion styling that bridges the gap between formal and casual attire, complemented by hair styling from John Ruidant. The series utilizes natural light and clean staging to create a cohesive presentation across the digital catalogue.