Various Lookbooks/Catalogs

Dec 2024

The Frère E-Commerce 2025 Catalogue Launch Campaign presents a series of studio portraits that define the brand's approach to modern menswear. Through a mix of sharp, tailored silhouettes and elevated casual wear, the campaign utilizes a clean, minimalist aesthetic to highlight garment textures and construction. Captured by photographer Erik Lee Snyder, the project features high-contrast studio work that balances precise technical lighting with natural light elements. The imagery is anchored by fashion editor and stylist Natalia Zemliakova, whose work creates a cohesive look across formal tuxedos, varsity jackets, and knitwear, while hair styling by John Ruidant maintains a polished, consistent presentation throughout the catalogue.

Vertical, Commercial, Clean

Menswear

White Seamless

Catalogue