Various Lookbooks/Catalogs: Frère E-Commerce 2025 Catalogue Launch Campaign

Dec 2024

The Frère E-Commerce 2025 Catalogue Launch Campaign presents a refined look at modern menswear, focusing on precise tailoring and versatile everyday silhouettes. The collection highlights a mix of sharp tuxedos, varsity jackets, and relaxed knitwear, emphasizing garment texture through balanced studio illumination and a minimalist aesthetic. Photographer Erik Lee Snyder captures the range against clean, seamless backdrops, leaning into a commercial style that prioritizes clarity and form. Natalia Zemliakova provides fashion styling that bridges the gap between formal and casual attire, complemented by hair styling from John Ruidant. The series utilizes natural light and clean staging to create a cohesive presentation across the digital catalogue.

Vertical, Commercial, Clean

White Seamless

Catalogue