Frère

Oct 2024

The Frère 2024 Capsule Collection campaign captures a minimalist approach to contemporary menswear, prioritising architectural tailoring and tactile fabrications. Shot by photographer Mark Kean, the series leans into a monochrome aesthetic that emphasises clean lines and deliberate studio composition. Featuring models Pascal Thulin, Philippe Proust, and Zack Carton, the editorial utilises analogue film and natural light to bring depth to the heavy wool, tweed, and knit textures of the collection. Casting for the series was directed by Nachum Shonn, who curated the subjects for a series of portraits that move between structured, layered outerwear and refined shirt-and-kilt ensembles.

Editorial, Vertical, Clean, Monochrome

Menswear

Lookbook