Various Lookbooks/Catalogs

Jan 2026

The FABRIC TOKYO Winter 2025 campaign masterfully bridges the gap between rigid corporate tradition and modern, active menswear through a series of striking visuals that emphasize fluidity and precision. Photographer Kodai Ikemitsu anchors the project in a clean, professional aesthetic, utilizing a blend of studio strobe and natural light to accentuate the rich, tactile qualities of heavy wool blends and structured tailoring. By placing model Maceo De Souza in both static, high-contrast studio portraits and dynamic outdoor settings, the creative team successfully leans into an editorial minimalism that feels both grounded and aspirational. The campaign utilizes live-action techniques to capture the model in mid-motion while riding a bicycle, effectively showcasing the versatility of the charcoal and navy suiting during everyday transit. Nori Takabayashi ensures a sharp, cohesive look for the talent throughout, maintaining a groomed consistency that mirrors the clean lines of the clothing. The integration of high-key lighting and panning motion blurs creates a narrative of effortless movement, suggesting that contemporary formalwear is not merely a uniform for the office, but a functional extension of a modern, fast-paced life. This collection of imagery stands as a testament to the power of thoughtful, restrained fashion photography that prioritizes texture and silhouette over unnecessary artifice, resulting in a refined lookbook that resonates with the sophisticated needs of the modern male consumer.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign