Various Lookbooks/Catalogs: Como Como Como Pre Fall 2024 Lookbook

Feb 2024

The Como Como Como Pre Fall 2024 lookbook presents a collection of streetwear-inspired apparel, featuring graphic sweatshirts, tailored trousers, and silk accessories. Captured by photographer Oksana Baranchykova with fashion styling by Medina Gadzhi-Ismaylova, the project leans into a clean, studio-centric aesthetic that emphasizes the collection's geometric typography and intricate patterning. The photography utilizes soft, directional lighting against both neutral grey and textured concrete backdrops. The lookbook balances minimalist editorial portraits with lifestyle-focused compositions, highlighting the texture of the garments and the styling of accessories like gradient headscarves and canvas totes. The project maintains a cohesive visual language through its use of soft light and low-key chiaroscuro techniques.

Lifestyle