Various Lookbooks/Catalogs

Feb 2024

The Como Como Como Pre Fall 2024 lookbook presents a cohesive exploration of contemporary streetwear silhouettes, captured through a lens of clean, studio-focused art direction. The collection is defined by its repetitive graphic typography, geometric prints, and a palette of navy, white, and muted grey tones, with subtle accessories like gradient satin headscarves and canvas totes adding textural variety. Photographer Oksana Baranchykova employs soft, directional lighting to maintain visual consistency across both solo portraits and ensemble shots. This lighting technique highlights the intricate apparel detailing while grounding the collection against both neutral grey backdrops and moody, low-key concrete textures. Fashion styling by Medina Gadzhi-Ismaylova emphasizes a minimalist aesthetic, favoring deliberate silhouettes that balance oversized sweatshirts with refined tailoring, resulting in an editorial presentation that prioritizes clarity and form.

Lifestyle