Various Lookbooks/Catalogs

May 2025

The Best Secret SS25 lookbook presents a polished editorial exploration of contemporary high street fashion. Centered on a minimalist studio aesthetic, the series utilizes clean white seamless backgrounds and even, natural light to elevate the focus on garment silhouettes and fabric textures. The collection moves through a versatile range of monochromatic and neutral-toned apparel, from sharp tailoring and denim sets to relaxed casualwear. Photographer Max Attila Bartsch captures the collection with a clinical, commercial precision that emphasizes line and form. Fashion styling by Christiane Graf defines the project’s identity, blending structured layering with soft, casual elements. The campaign features model Hyuk Kim alongside a rotating cast of models, collectively highlighting the collection's breadth through a series of intentional, structured poses that maintain a consistent visual language.

Vertical, Clean

High Street Fashion

White Seamless

Lookbook