Various Lookbooks/Catalogs: Best Secret Spring Edit 2024

Brand

Various Lookbooks/Catalogs

Date

Mar 2024

Description

The Best Secret Spring Edit 2024 is a fashion editorial series that showcases structured high street apparel through a focus on architectural lines and neutral palettes. Photographed by Tobias Volkmann, the campaign leans into a moody, atmospheric aesthetic, utilizing natural light and directional shadows to highlight the tactile qualities of the garments. Fashion editor Marcello Bona brings a focus on clean, contemporary tailoring, with styling that emphasizes textures ranging from leather and satin to heavy knits. Model Lilou Le Sergent serves as the central figure across these portrait sessions, which are set against minimalist concrete and arched architectural backdrops. The work prioritizes a low-key, editorial approach to seasonal fashion.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Jet Black

Context

Lookbook