Various Lookbooks/Catalogs

Mar 2024

Ariuna Cashmere’s FW24 digital content project presents a collection of imagery that explores the tactile properties of knitwear within a fashion editorial framework. Centered on sculptural silhouettes and a monochromatic palette, the campaign employs soft directional lighting and minimalist studio staging to emphasize the intricate textures of the cashmere garments. Styling by Jorge Garcia Valero defines the visual direction, pairing structured ribbed knits and fluffy textures against neutral or weathered backdrops. Featuring model Sarah Jade, the series moves between clean studio portraits and atmospheric, grainy lifestyle compositions to highlight the material quality of the collection.

Editorial

Natural light

Luxury Fashion Houses

Lookbook