Model with dark hair wearing an oversized beige button-down shirt and dark trousers against a grey concrete wall

Close-up portrait of a person with short dark hair tasting a red lollipop against a solid red background.

Model wearing a cream scoop-neck sweater and green skirt against a red backdrop

Model in vibrant yellow sweater and matching skirt holding a large black leather bag against a grey textured wall.

Close-up portrait of a woman with short dark hair wearing large abstract gold earrings and a beige knit sweater against a vibrant red backdrop.

Model in a grey structured wool coat standing in front of a bright yellow truck in an alleyway

Close-up portrait of a woman wearing a black beret and bright yellow sweater against a neutral grey wall.

Close-up portrait of a model with short wet hair wearing a fluffy white textured collar against a dark red background.

Model with wet hair wearing a yellow sweater and skirt under a fluffy white feathered coat against a terracotta wall

Various Lookbooks/Catalogs Alternative FW25 2024

About

The Alternative FW25 project presents a series of fashion editorials defined by their clean, minimalist aesthetic and focus on tactile layering. Captured by photographer Elena Sokolova, the imagery utilizes a balanced interplay between soft, natural light and bold, solid-color backgrounds to highlight the structural details of contemporary knitwear and outerwear. The series leans into a clean editorial style, utilizing an earthy color palette and consistent framing to showcase varied textures—from ribbed sweaters and fluffy feathered collars to structured wool coats. Through these portraits, the collection explores minimalist composition and precise tailoring across a range of designer fashion silhouettes.