Various Lookbooks/Catalogs: Alternative FW25

Nov 2024

The Alternative FW25 project presents a series of fashion editorials defined by their clean, minimalist aesthetic and focus on tactile layering. Captured by photographer Elena Sokolova, the imagery utilizes a balanced interplay between soft, natural light and bold, solid-color backgrounds to highlight the structural details of contemporary knitwear and outerwear. The series leans into a clean editorial style, utilizing an earthy color palette and consistent framing to showcase varied textures—from ribbed sweaters and fluffy feathered collars to structured wool coats. Through these portraits, the collection explores minimalist composition and precise tailoring across a range of designer fashion silhouettes.

Editorial, Vertical, Clean

Natural light

Lookbook