Model Gemma Ward in a black one-shoulder gown with a high leg slit against a solid red backdrop for Alex Perry.

Model wearing a royal blue draped dress with hands on hips against a white seamless background

Model Gemma Ward wearing a long black evening gown crouching on a red carpet against a light grey wall for Alex Perry

Model Gemma Ward poses in a draped bright yellow halter neck gown against a solid red studio background for Alex Perry.

Model Gemma Ward wearing a strapless bronze sequin dress against a bold red studio backdrop for Alex Perry.

Model Gemma Ward seated in a strapless shimmering bronze evening gown against a bold red backdrop.

Model Gemma Ward seated in a sheer brown floral lace long-sleeve dress against a neutral studio backdrop for Alex Perry.

Model Gemma Ward in a black one-shoulder Alex Perry evening gown with a high slit against a white seamless background.

Various Lookbooks/Catalogs Alex Perry Pre-Fall 2026 Lookbook 2026

About

The Alex Perry Pre-Fall 2026 lookbook masterfully distills the brand’s signature architectural precision into a series of striking visual narratives. Captured through the lens of photographer Trevor Stones, the collection leans into a bold, high-contrast aesthetic that bridges the gap between commercial clarity and editorial minimalism. By utilizing a saturated palette of primary red and neutral backgrounds, the campaign forces a singular focus on the tactile brilliance of the garments. Model Gemma Ward brings a poised, direct energy to each frame, her presence amplified by the meticulous grooming work of hair stylist Sophie Roberts and makeup artist Kellie Stratton, whose commitment to slicked-back, wet-look hair and sharp, dramatic accents keeps the focus squarely on the clothing’s silhouettes. Whether showcasing a form-fitting gown with a thigh-high slit or intricate, draped sequined evening wear, the imagery utilizes consistent studio strobe lighting to emphasize the structural integrity of the fabric. The resulting portfolio reads as a cohesive study in luxury fashion, where the interplay of reflective textures and stark, clean lines defines a sophisticated modern wardrobe. By stripping away extraneous environment, the lookbook highlights the sculptural quality of Alex Perry’s designs, ensuring the brand’s identity remains the hero of every portrait while showcasing a masterclass in clean, intentional fashion photography that feels both timeless and aggressively current.