Various Lookbooks/Catalogs

Apr 2026

In the ADV Launch Campaign, photographer Selim Soysal masterfully explores the intersection of luxury fashion and intimate, documentary-style storytelling. By leaning into a nuanced editorial minimalism, the campaign captures a sophisticated, lived-in aesthetic that feels both grounded and aspirational. Through the expert styling of Tugce Bahcivangil, the imagery highlights rich textures, from heavy knit sweaters and quilted outerwear to premium suede accessories, all set against a backdrop of industrial grids, warm wood paneling, and quiet architectural details. The project features models Shan Li and Sven de Vries, whose direct, neutral expressions allow the focus to remain squarely on the interplay of layering and fabric quality. Whether shot in the soft haze of twilight through a car window or captured with the evocative, textured feel of analogue film, the work maintains a cohesive, cinematic sensibility. Utilizing natural light to accentuate the contours of the subjects and the depth of the garments, the campaign avoids the high-gloss artificiality often associated with fashion houses, opting instead for a portrait-driven approach that prizes authenticity. This collection represents a refined evolution in lifestyle advertising, proving that high-end fashion is best articulated through subtle, deliberate compositions that prioritize mood and tactile realism over overt artifice, resulting in a series of images that linger long after the initial glance.

Lifestyle, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion