Model Shan Li wearing a dark coat and red scarf against red tiled walls, photographed by Selim Soysal.

Model standing on stone steps outside a residential entrance wearing a quilted jacket and trousers.

Model standing on a wooden staircase wearing pleated khaki trousers, a blue shirt, and a dark knit vest tied with a red sweater.

Model resting chin on hands while looking out from inside a car window, wearing a quilted jacket and red top.

Asian woman resting her chin on her hands while looking out from inside a car window

Model wearing a beanie and white sweater posing against a wood-paneled wall indoors

Model seated on a green sofa wearing an olive sweater with a dark duffel bag, against wood-paneled walls.

Various Lookbooks/Catalogs ADV LAUNCH CAMPAIGN 2026

About

In the ADV Launch Campaign, photographer Selim Soysal masterfully explores the intersection of luxury fashion and intimate, documentary-style storytelling. By leaning into a nuanced editorial minimalism, the campaign captures a sophisticated, lived-in aesthetic that feels both grounded and aspirational. Through the expert styling of Tugce Bahcivangil, the imagery highlights rich textures, from heavy knit sweaters and quilted outerwear to premium suede accessories, all set against a backdrop of industrial grids, warm wood paneling, and quiet architectural details. The project features models Shan Li and Sven de Vries, whose direct, neutral expressions allow the focus to remain squarely on the interplay of layering and fabric quality. Whether shot in the soft haze of twilight through a car window or captured with the evocative, textured feel of analogue film, the work maintains a cohesive, cinematic sensibility. Utilizing natural light to accentuate the contours of the subjects and the depth of the garments, the campaign avoids the high-gloss artificiality often associated with fashion houses, opting instead for a portrait-driven approach that prizes authenticity. This collection represents a refined evolution in lifestyle advertising, proving that high-end fashion is best articulated through subtle, deliberate compositions that prioritize mood and tactile realism over overt artifice, resulting in a series of images that linger long after the initial glance.