The Gstaad Guy wearing a grey coat, black turtleneck, and luxury steel watch while holding a metallic mug.

Man wearing a black tailored suit and blue luxury watch looking aside against a gradient background in an editorial studio portrait.

Magazine cover featuring a man in a grey suit holding a metal mug as someone pours coffee from a carafe against a wood arched wall.

A man in an olive cardigan reclines in a curved black chair indoors while holding a large open dark umbrella against a wood wall.

Man holding a large magazine pointing at the cover against wood paneling and red carpet

The Gstaad Guy seated on a blue carpet in a charcoal jacket and trousers, holding a black telephone receiver with a pouting expression.

Various Editorials The Gstaad Guy x YUNG Mag 2026

About

This fashion editorial for YUNG Mag features digital creator The Gstaad Guy, captured in a series of stylized portraits that lean into humorous and deadpan aesthetics. Photographer Per Appelgren and fashion editor Polina Shabelnikova collaborate to frame the subject across various interior sets, utilizing soft light and wood-paneled backdrops to build a polished visual narrative. The imagery experiments with tailored textures and props, incorporating elements like a black corded telephone and an oversized umbrella. These editorial portraits maintain a clean and warm composition, highlighting specific styling choices including layered knits, charcoal tailoring, and luxury wristwatches.