Various Editorials
The Gstaad Guy x YUNG Mag
Brand
ProjectThe Gstaad Guy x YUNG Mag
Date
Jan 2026
Description
YUNG Mag captures digital personality The Gstaad Guy in a series of editorial portraits focused on tailored menswear and sharp silhouettes. Photographer Per Appelgren leads the visual direction, utilizing soft light and a clean studio palette to highlight the subject's deadpan aesthetic against warm wood-paneled architectural accents. Fashion editor and stylist Polina Shabelnikova curates a layered wardrobe, blending classic tailoring with contemporary luxury accessories. The series leans into a humorous and polished tone, incorporating deliberate props to frame the subject within a classic magazine editorial format.
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