Various Editorials: The Gstaad Guy x YUNG Mag
Brand
Date
Jan 2026
Description
This fashion editorial for YUNG Mag features digital creator The Gstaad Guy, captured in a series of stylized portraits that lean into humorous and deadpan aesthetics. Photographer Per Appelgren and fashion editor Polina Shabelnikova collaborate to frame the subject across various interior sets, utilizing soft light and wood-paneled backdrops to build a polished visual narrative. The imagery experiments with tailored textures and props, incorporating elements like a black corded telephone and an oversized umbrella. These editorial portraits maintain a clean and warm composition, highlighting specific styling choices including layered knits, charcoal tailoring, and luxury wristwatches.
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