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The Gstaad Guy wearing a grey coat, black turtleneck, and luxury steel watch while holding a metallic mug.

Various Editorials The Gstaad Guy x YUNG Mag 2026

About

Photographer Per Appelgren captures The Gstaad Guy for a YUNG Mag fashion editorial styled by Polina Shabelnikova. The subject is framed in a half-length portrait wearing a charcoal grey stand-collar coat over a black turtleneck sweater. He extends one arm forward to hold a silver metallic mug, prominently displaying a stainless steel luxury wristwatch on his wrist while making a comedic facial expression. Soft studio illumination shapes the portrait against a minimal backdrop featuring a warm wood arched architectural detail and neutral grey wall.

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