Brand
ProjectThe Gstaad Guy x YUNG Mag

Various Editorials The Gstaad Guy x YUNG Mag 2026
Associated creatives
Tags
Description
Photographer Per Appelgren captures The Gstaad Guy for a YUNG Mag fashion editorial styled by Polina Shabelnikova. The subject is framed in a half-length portrait wearing a charcoal grey stand-collar coat over a black turtleneck sweater. He extends one arm forward to hold a silver metallic mug, prominently displaying a stainless steel luxury wristwatch on his wrist while making a comedic facial expression. Soft studio illumination shapes the portrait against a minimal backdrop featuring a warm wood arched architectural detail and neutral grey wall.
Style
Editorial, Humorous, Vertical, Clean
Techniques
Soft Light
Industries
Magazines
Color
Charcoal (50%)
Off-Black (30%)
Silver (metallic) (20%)
Background
Set-dressed
Context
Editorial
