Various Editorials

Apr 2026

In this sophisticated series for the Jil Sander Smoke fragrance, photographer Troy Covey captures the essence of contemporary beauty branding through a masterclass in editorial minimalism. Moving beyond standard product cataloging, the project leans into a serene, monochromatic language that emphasizes architectural form and light. Each frame serves as a deliberate exploration of texture and transparency, where the interplay of golden, amber-hued liquid against smooth, curved glass becomes the primary narrative. By utilizing both studio strobe and natural light, Covey constructs a high-key visual environment that feels both grounded and aspirational. The execution relies on a tight, macro focus that elevates the packaging design, ensuring that the bold, sans-serif typography acts as a structural anchor within the composition. The resulting aesthetic feels curated and intentional, stripping away distraction to celebrate the purity of the vessel. Through these meticulously balanced compositions, the work demonstrates how precise lighting and shallow depth of field can transform a fragrance bottle into a high-end design object. This project effectively bridges the gap between commercial product photography and artful storytelling, cementing the Jil Sander identity through a refined, understated lens that feels timeless, polished, and remarkably tactile.

Commercial

Studio strobe, Macro

Fragrance, Beauty