Various Editorials

Feb 2026

In this curated editorial series, photographer Clément Pascal turns his lens toward the world of specialty retailers, capturing the distinct design language of HAY through a series of evocative lifestyle images. The project leans into a philosophy of deliberate arrangement, where everyday objects are transformed into sculptural vignettes within light-filled residential settings. By utilizing techniques such as 35mm film photography and soft natural light, Pascal emphasizes the tactile nature of modern ceramics, industrial-style seating, and eclectic decor, effectively blurring the lines between commercial retail imagery and art-house cinematography. Each frame acts as a study in balance and geometric form, from the bold, Memphis-inspired silhouettes of light fixtures to the subtle, warm gradients cast by ornate stained-glass windows. The aesthetic remains grounded in a clean, contemporary vernacular, where a vibrant pop of red on a stool or the soft violet of a daybed provides a playful, human touch to otherwise minimalist spaces. Through this lens, the collection avoids the sterility often associated with lifestyle retail documentation, opting instead for a textured, filmic quality that invites the viewer to linger on the subtle interplay of shadow and structure. Ultimately, the work succeeds by turning a collection of furniture into a narrative of curated living, feeling as much like a page from a design archive as it does a professional retail campaign.

Lifestyle

Natural light

Specialty Retailers, Retail