Interior still life photograph by Clément Pascal showing ceramic vases and objects on a bookshelf below a window with stained glass.

Wooden console table holding a blue striped vase with red flowers, stacked books, and an acoustic guitar leaning on the wall.

Scandibola sculptural object and small decorative candles displayed on a white shelf by Clément Pascal

Purple daybed with pillows beneath a draped striped canopy next to a stained glass window.

Wire frame modern chair near tall stained glass windows with a vase of pink flowers on the sill.

Interior dining space featuring a wooden table surrounded by mismatched chairs, large floor-to-ceiling white bookshelves, and a spherical pendant lamp.

Interior shot featuring a light grey wooden chair beside a staircase with striped risers and a framed portrait on the wall.

Various Editorials HAY 2026

About

In this curated editorial series, photographer Clément Pascal turns his lens toward the world of specialty retailers, capturing the distinct design language of HAY through a series of evocative lifestyle images. The project leans into a philosophy of deliberate arrangement, where everyday objects are transformed into sculptural vignettes within light-filled residential settings. By utilizing techniques such as 35mm film photography and soft natural light, Pascal emphasizes the tactile nature of modern ceramics, industrial-style seating, and eclectic decor, effectively blurring the lines between commercial retail imagery and art-house cinematography. Each frame acts as a study in balance and geometric form, from the bold, Memphis-inspired silhouettes of light fixtures to the subtle, warm gradients cast by ornate stained-glass windows. The aesthetic remains grounded in a clean, contemporary vernacular, where a vibrant pop of red on a stool or the soft violet of a daybed provides a playful, human touch to otherwise minimalist spaces. Through this lens, the collection avoids the sterility often associated with lifestyle retail documentation, opting instead for a textured, filmic quality that invites the viewer to linger on the subtle interplay of shadow and structure. Ultimately, the work succeeds by turning a collection of furniture into a narrative of curated living, feeling as much like a page from a design archive as it does a professional retail campaign.