Various Editorials: Avau, Parfum
Brand
Date
Mar 2025
Description
This editorial campaign for Avau Parfum, photographed by Jack Bool, captures the fragrance across a series of intimate, domestic environments. The project leans into documentary-style storytelling, positioning the scent within candid snapshots of daily life, from bedroom scenes to architectural details. Employing analogue film and soft natural light, the series emphasizes warm tones and tactile textures. The imagery balances composed editorial portraits with spontaneous, observed moments, highlighting the product in settings ranging from patterned textiles and wooden floors to weathered metallic fixtures.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Context
Editorial
Associated creatives
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