Various Editorials

Mar 2025

This editorial campaign for Avau Parfum, photographed by Jack Bool, explores the fragrance through a collection of intimate, documentary-style snapshots. The project leans into a candid visual narrative, placing the product within domestic and architectural settings to highlight its presence in everyday life. The series utilises soft natural light and a warm colour palette to capture tactile textures, from the weathered brass of a vintage door latch to plush fabric and exposed brick. Shot on analogue film, the imagery maintains a clean, raw aesthetic that grounds the brand in a familiar, lived-in environment.

Editorial, Horizontal, Warm, Clean

Analogue / film, Natural light

Fragrance

Editorial