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Close-up of a person wearing a yellow gradient long-sleeve top sitting on a white bed next to a perfume bottle.
Elderly woman seated in an interior setting near a window with a ceramic face vase and perfume bottle
Young child lying prone on a carpeted floor drawing in a notebook beside a perfume bottle and toy cars.
Young child playing with toy cars on a wooden floor in a bedroom, photographed by Jack Bool.
A perfume bottle wedged into a brass door latch and handle on a weathered gray door frame.
Four individuals gathered in a bright interior with perfume bottles aligned on the carpet in the foreground
Close-up of a person wearing a yellow gradient long-sleeve top sitting on a white bed next to a perfume bottle.
Elderly woman seated in an interior setting near a window with a ceramic face vase and perfume bottle
Young child lying prone on a carpeted floor drawing in a notebook beside a perfume bottle and toy cars.

Various Editorials Avau, Parfum 2025

About

This editorial campaign for Avau Parfum, photographed by Jack Bool, captures the fragrance across a series of intimate, domestic environments. The project leans into documentary-style storytelling, positioning the scent within candid snapshots of daily life, from bedroom scenes to architectural details. Employing analogue film and soft natural light, the series emphasizes warm tones and tactile textures. The imagery balances composed editorial portraits with spontaneous, observed moments, highlighting the product in settings ranging from patterned textiles and wooden floors to weathered metallic fixtures.

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