Various Campaigns

Dec 2025

The Xmas for Answear campaign masterfully captures the essence of holiday sophistication through a lens of mid-century nostalgia and architectural elegance. Photographed by Paulina Manterys, the editorial series leans into a warm, cinematic aesthetic that prioritizes texture and structured silhouettes over traditional festive excess. By grounding the imagery in environments defined by rich, vertical wood-paneled walls and retro interiors, the campaign creates a cohesive visual language that feels both timeless and intimate. The styling, modeled by Rutger Schoone, emphasizes clean lines and vibrant color blocking, utilizing deep teals, burgundy, and festive reds to anchor the narrative against the soft, natural light that floods the frame. The work employs a careful balance of portraiture and lifestyle imagery, often utilizing diptychs to highlight the interplay between high-fashion accessories and candid seasonal moments. Through the clever use of cinematic lighting and low-key or chiaroscuro techniques, the series transforms simple gift-giving motifs into sophisticated design elements. Each frame reflects a polished, considered approach to fashion editorial work, proving that seasonal storytelling can be elevated through deliberate composition and an unwavering focus on materiality. The resulting visuals offer a refined, quiet luxury take on the holidays, moving away from the chaotic energy of typical retail advertising toward a more thoughtful, curated aesthetic that invites the viewer to linger.

Lifestyle, Lifestyle, Editorial, Editorial

Natural light, Natural light, Natural light