Various Campaigns
Wouf Accessory Collection by Ari Seg
Oct 2024
This accessory campaign for the Wouf collection, directed by Ari Seg, frames contemporary functional pieces within a relaxed, urban lifestyle aesthetic. The imagery leans into a cinematic, street-style sensibility, utilising a palette of rich indigo denim, earthy knitwear, and vibrant pops of colour from the crossbody bags and fanny packs featured throughout. Captured across diverse city settings, the photography highlights the interplay between architectural textures—such as red brick, industrial tiling, and glass facades—and the tactile quality of the accessories. The execution relies on soft natural lighting and analogue film techniques, with several shots incorporating grain and a classic monochrome finish to underscore the collection’s versatile, everyday appeal.
Editorial, Vertical
Natural light
Bags & Accessories
Lookbook
