Various Campaigns

Jun 2026

The With Jéan Il lido SS26 campaign captures the quintessential essence of Mediterranean leisure, transporting the viewer to the sun-drenched, pebble-strewn shores of Positano, Italy. Through the lens of photographer Joaquin Burgueño, the campaign leans into a cinematic and relaxed editorial aesthetic, masterfully balancing high-fashion sensibilities with the raw, organic beauty of the Southern European coastline. The imagery, defined by its reliance on natural light and soft-light techniques, highlights the intricate textures of the collection, from delicate crochet knits and ruffled-edge sets to minimalist, high-contrast swimwear. Each frame feels candid and unhurried, utilizing the rugged geological formations of coastal cliffs and historic stone architecture as a backdrop for the collection’s vibrant patterns and earthy palettes. The campaign reads as a nostalgic love letter to summer travel, utilizing live-action techniques to emphasize the tactile quality of the fabrics against the cool, clear Mediterranean waters. By placing the model within these busy, yet elegant, resort settings, the project successfully bridges the gap between sophisticated lifestyle photography and elevated swimwear fashion, creating a cohesive visual narrative that feels both aspirational and deeply authentic. This collection of imagery serves as a masterclass in atmospheric storytelling, where the interplay of bright, warm sunlight and deliberate composition defines the brand’s contemporary, holiday-ready identity.

Editorial, Lifestyle

Natural light

Fashion, Swimwear