Various Campaigns

Jul 2026

The Weleda Hydra Glow Spring/Summer 26 campaign masterfully defines a new standard in skincare advertising, blending clinical precision with the vibrant, natural health inherent to the brand's heritage. Through a series of high-key beauty portraits, the campaign leans into editorial minimalism to emphasize the luminous, dewy texture of human skin. By pairing a stark, clean white aesthetic with soft, flattering beauty light, the imagery successfully highlights the signature mint-green packaging of the Hydra Glow serum without distracting from the subject's radiant complexion. The project, brought to life through the collaborative vision of stylist Almut Vogel and makeup artist Philipp Verheyen, centers on model Emma Todt, whose natural, freckled, and polished appearance serves as the ultimate proof point for the product line's efficacy. The compositions favor a restrained, close-up approach, using commercial techniques to ensure the product remains the focal point while maintaining a fresh, lifestyle-oriented narrative. By stripping away visual clutter, the campaign channels a sense of pure vitality and effortless confidence. Each frame reflects a professional, cohesive studio aesthetic that effectively positions the Hydra Glow collection as a necessary staple for modern skincare rituals, proving that sophisticated beauty advertising can be both highly approachable and technically precise while celebrating the authentic texture of real skin in every detail.

Commercial, Lifestyle

Beauty Light

Skincare, Beauty