Various Campaigns

Sep 2024

The Weili Zheng AW 2024/25 project presents a comprehensive look at the collection through a series of fashion editorials. Shot in a controlled studio environment, the campaign relies on soft, even lighting to draw attention to structured silhouettes, precise tailoring, and rich material textures. The series features model Gao Qi, captured by photographer Maurizio Annese. Silvia Bergomi leads the creative direction of the project, overseeing both fashion styling and casting. The imagery maintains a clean, minimalist aesthetic that emphasizes the tactile qualities of the garments, ranging from oversized leather blazers and pinstripe suits to intricate knitwear and feathered detailing.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook