Various Campaigns: Weili Zheng AW 2024/25

Sep 2024

The Weili Zheng AW 2024/25 project is a comprehensive fashion editorial series focusing on the interplay of structured tailoring and tactile garment textures. Captured in a studio setting, the work channels a minimalist aesthetic through clean, neutral backdrops and deliberate lighting choices that highlight the intricacies of the collection. Photographer Maurizio Annese leads the visual execution, working alongside model Gao Qi to present a range of seasonal silhouettes, from oversized blazers and pinstripe suits to layered, embellished blouses. Fashion editor and casting director Silvia Bergomi orchestrates the styling, emphasizing deep colour palettes and material contrasts such as faux-fur, leather, and knitwear. The series relies on clean, editorial composition and soft lighting to maintain a consistent, refined output across all looks.

Editorial, Vertical, Clean

White Seamless

Lookbook