Various Campaigns: Vowels F/W 25 Lookbook

Sep 2025

The Vowels F/W 25 Lookbook presents the brand's seasonal collection through a series of observational stills captured by photographer Nigel Shafran. The project leans into an understated, documentary-style editorial aesthetic, documenting the garments across diverse urban environments ranging from local takeaway shops and residential street corners to architectural rooftops. Utilizing natural light, the imagery highlights the collection's texture and tailored silhouettes. The creative direction emphasizes movement and interaction, featuring models engaged in candid, playful poses throughout the city. Makeup artistry by Lydia Ward-Smith maintains a clean, refined finish across all subjects, grounding the editorial presentation within a raw, authentic atmosphere.

Editorial, Horizontal, playful

Natural light

Lookbook