Various Campaigns

Sep 2025

The Vowels F/W 25 Lookbook presents a collection of fashion editorials featuring casual tailoring and seasonal outerwear across diverse urban settings. Captured by photographer Nigel Shafran, the imagery utilizes natural light to highlight the texture and soft colour palette of the garments. The project leans into observational, editorial aesthetics throughout varied locations, ranging from city sidewalks and domestic interiors to residential streets. Makeup artistry by Lydia Ward-Smith maintains a clean, refined appearance for the subjects throughout the series. Techniques such as soft natural light and raw environmental framing define the visual approach. The series documents the collection through candid, playful interactions within architectural landscapes.

Editorial, Horizontal, playful

Natural light

Designer Fashion

Lookbook