Various Campaigns

Feb 2026

The Vidal & Vidal Jewelry Spring 2026 campaign represents a masterclass in editorial minimalism, stripping back the noise to focus on the interplay between tactile textures and bold metallic silhouettes. Captured by photographer Santiago Belizon, the series leans into a refined commercial aesthetic that elevates the brand's Menorca heritage while maintaining a contemporary, accessible edge. Central to the imagery is model Judit Masco, whose relaxed, deliberate posture creates an intimate dialogue between the wearer and the product. By utilizing soft, even natural light against a restrained cream-colored backdrop, the campaign allows the chunky gold link necklaces and two-tone bangles to command the viewer's attention without unnecessary distraction. The styling choice of a long-sleeved black knit sweater provides a grounding contrast, further emphasizing the luminescence of the metalwork. Each frame is anchored by the brand's clean serif typography, cementing the identity of the label in a way that feels both timeless and forward-looking. This project successfully bridges the gap between high-fashion editorial sensibilities and functional jewelry advertising, proving that sophisticated art direction often relies on the power of what is kept out of the frame as much as what is held within it. It is a cohesive, polished vision that underscores the brand's commitment to understated luxury through subtle, deliberate creative choices.

Editorial, Commercial

Natural light

Jewellery, Fashion