Various Campaigns

Mar 2026

For the Veja Jitsu SS26 campaign, photographer Rebekka Deubner and fashion editor Marie-Therese Haustein deliver an exercise in curated restraint that perfectly aligns with the footwear brand’s ethos. Moving away from overly stylized visuals, the project leans into editorial minimalism, utilizing soft, natural light to highlight the tactile quality of the collection’s knit, wool, and velvet textures. Across a series of carefully composed portraits and lifestyle shots, the campaign juxtaposes clean architectural lines—such as a repetitive white tiled grid—with the playful, layered silhouettes of the clothing. By capturing the subjects in relaxed, intentional poses against a stark, neutral backdrop, the creative team centers the focus on the product, emphasizing the Veja sneakers as a versatile foundation for layered seasonal dressing. Whether a model is reclined on a tiled floor or crouching in a structured blazer and red knit bonnet, the imagery maintains a consistent, modern aesthetic that prioritizes clarity and form. This fashion campaign successfully strips back the noise, favoring a clean visual narrative that allows the subtle details of the footwear and the sophisticated styling of Haustein to take center stage. The result is a series of portraits that feel both intimate and technically precise, grounding the Jitsu SS26 collection in a contemporary lifestyle context that feels both timeless and sharp.

Lifestyle, Editorial

Natural light