Various Campaigns

Sep 2026

The latest fashion campaign for USBR Apparel, titled STOKE SISTERS, masterfully captures the essence of coastal living through an evocative blend of lifestyle and editorial storytelling. Captured with a distinct analogue film aesthetic, the imagery leans heavily into a sun-drenched, grainy film texture that grounds the high-energy surf culture in a raw, authentic reality. By focusing on a relaxed coastal surf aesthetic, the campaign channels a sense of effortless spontaneity, where natural light plays a pivotal role in defining the warmth of the seaside environment. Photographer and fashion editor Dfernando Zaremba curates a visual narrative that feels both cinematic and grounded, balancing the structured appeal of branded apparel—such as the prominent Santa Cruz logo patches and USBR-branded loungewear—with the casual ease of a day spent by the ocean. The inclusion of diverse beachside settings and varied textures, from triangle bikini tops to layered jackets, provides a comprehensive look at the collection while maintaining a cohesive, editorial minimalism. This project successfully positions the brand as a key player in surf-inspired apparel, proving that effective fashion communication relies on capturing the spirit of the lifestyle just as much as the garments themselves. Every frame resonates with a sun-soaked energy that elevates the simple act of dressing for the coast into a compelling, aspirational style statement.

Lifestyle

Natural light

Fashion