Various Campaigns

Apr 2026

The Urban Jürgensen Spring 2026 campaign masterfully weaves the worlds of luxury jewellery and high-end fashion into a cohesive visual narrative centered on the marriage of craft and performance. By anchoring the collection in the presence of virtuoso musicians, the campaign channels a sophisticated, editorial minimalism that celebrates both the mechanical precision of the timepieces and the tactile artistry of the instruments they accompany. Photographer Antonio Ysursa adopts a cinematic approach, utilizing a diverse toolkit that ranges from sharp, high-key studio strobe lighting to the evocative, nostalgic textures of 35mm film and analogue techniques. This juxtaposition between pristine, professional portraiture and the grainy, kinetic energy of long-exposure live-action shots creates a rhythm that feels both timeless and urgent. The styling, helmed by Ian McRae, leans into a palette of earthy tones and structured, tailored silhouettes, ensuring the focus remains on the interplay between the subjects' expressive gestures and the watches' refined details. Kenta Koda’s hair styling subtly complements these distinct individual personas, allowing each frame to read as an authentic, character-driven study. Ultimately, the campaign avoids the cliches of typical product advertising, instead positioning these watches as essential companions for the masters of their respective crafts, resulting in a series that is as much a celebration of human texture as it is a luxury watch showcase.

Vertical, Editorial

Natural light

Jewellery, Fashion