Various Campaigns

Apr 2026

The editorial series UPPER MODE for Vanidad masterfully explores the intersection of professional polish and avant-garde structure. Through a curated collection of looks, the campaign leans into a sophisticated industrial-minimalist aesthetic that bridges the gap between classic tailoring and contemporary fashion. With creative direction and styling by Fran Marto, the project utilizes the distinct visual language of editorial portraiture to transform everyday office-inspired settings into high-concept canvases. The imagery features model Nieves Boucher, who anchors the narrative with a series of sharp, disciplined poses that highlight the interplay of textures, ranging from crisp white button-downs and structured blazers to eclectic accessories like vintage telephone handsets and retro tennis rackets. By utilizing natural light as a primary source, the visuals emphasize clean lines and deep contrasts against diverse backdrops—from warm wood-paneled walls to cool, metallic-finished corridors. The deliberate styling choices, including sheer stockings and statement eyewear, imbue the work with a narrative of composed precision. Ultimately, this editorial project serves as a masterclass in modern lifestyle photography, where the balance of symmetry, negative space, and evocative wardrobe choices creates a cohesive visual experience that feels both timely and timeless. The result is a refined exploration of style that prioritizes architectural silhouettes and an undeniable sense of purpose in every frame.

Editorial, Lifestyle

Natural light