Various Campaigns

Apr 2026

The Unkruid SS26 campaign is a masterclass in minimalist editorial photography, stripping away the superfluous to highlight the visceral connection between human form and industrial architecture. Captured entirely in high-contrast black and white, the series leans into a stark, raw aesthetic that feels both timeless and deeply intentional. Through the lens of photographer Ferry Mohr, the project employs analogue and 35mm film techniques to imbue the imagery with a grain-rich, tactile quality that grounds the conceptual compositions. The visual narrative unfolds within cavernous, minimalist warehouse environments, where natural light serves as the primary sculptor of shadow and depth. By utilizing framing devices like organic, blurred foreground apertures and expansive negative space, the work channels a cinematic quality that elevates simple fashion pieces into objects of fine art portraiture. The campaign oscillates between fluid, expressive motion and profound stillness, exploring themes of isolation and intimacy with equal sensitivity. From the rigid geometry of wire sculptures to the soft, rhythmic textures of checkered fabric, each frame is meticulously balanced, emphasizing the human condition against the cold reality of concrete and exposed structure. It is a cohesive, evocative body of work that prioritizes atmospheric resonance, proving that when the focus is sharpened to the essentials, the resulting imagery carries an enduring, quiet power that lingers long after the final frame.

Vertical, Editorial

Natural light