Various Campaigns
Umbro Korea FW24
Oct 2024
The Umbro Korea FW24 campaign presents a fusion of performance-driven sportswear and contemporary winter styling. Photographed by Alessandro Lo Faro, the series utilizes the expansive, snow-covered backdrop of alpine landscapes to ground the collection in a rugged outdoor setting. The visuals emphasize rich material contrasts, pairing voluminous puffer jackets and quilted vests with intricate knit accessories, pleated skirts, and heavy-duty winter boots. Featuring model Greg Mihai alongside additional talent, the editorial work leans into a clean, modern aesthetic that highlights both technical apparel and layering techniques. The imagery relies entirely on natural light to define the varied textures of wool, nylon, and synthetic fabrics, creating a consistent look across the campaign. Each composition focuses on an interplay of bold color palettes and neutral, wintry environments, establishing a refined perspective on cold-weather sportswear.
Vertical, Clean, Editorial
Natural light
Sportswear
Advertising Campaign
