Various Campaigns: Umbro Korea FW24

Brand

Various Campaigns

Date

Oct 2024

Description

The Umbro Korea FW24 campaign presents a contemporary take on winter performance apparel, set against the stark, expansive backdrop of snow-covered alpine landscapes. The imagery moves through varied textural environments, pairing technical puffer jackets and quilted vests with layered knit accessories, patterned midi skirts, and rugged winter footwear. Photographer Alessandro Lo Faro captures the collection using soft natural light, which emphasizes the interplay between the glossy fabrics of the outerwear and the tactile, oversized knitwear. Featuring model Greg Mihai, the campaign balances a clean, editorial aesthetic with lifestyle elements, highlighting the versatility of sportswear when styled in bold, layered silhouettes.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries

Sportswear

Context

Advertising Campaign