Smiling woman in blue sweatshirt leaning against a yellow motorcycle for Ulanka campaign

Model Marimar Cardenas sits on a black metal railing outside a cafe bar wearing an oversized pink t-shirt and lace-up flats.

Model Marimar Cardenas posing in a pink graphic t-shirt and blue beaded necklace for Ulanka S/S 25.

Woman in pink t-shirt sitting by a sandy beach sharing an ice cream cone with an Australian Shepherd dog

Woman in a pink graphic t-shirt and denim shorts sitting on a light blue scooter parked in a sunny town square.

Model Marimar Cardenas holding a fish on a stone fishing dock wearing a cream halter top, patterned midi skirt, and lace-up flats.

Marimar Cardenas sits on a bollard wearing a pink graphic t-shirt, denim shorts, and lace-up flats in front of a white building.

Marimar Cardenas wearing a black bikini top and light wash wide-leg denim shorts standing outdoors near a marina pier.

Marimar Cardenas wears a dark crochet knit top and lace-up espadrilles while standing on yellow marine buoys for Ulanka S/S 25.

Model wearing a black bikini top and light blue denim shorts reaching up to hold a wooden frame structure near a coastal dock

Woman holding a large fish standing beside a small boat in front of a white building exterior

Model Marimar Cardenas wearing a white seashell bikini top and skirt, holding a fishing net outdoors near a boat.

Various Campaigns Ulanka S/S 25 2025

About

The Ulanka S/S 25 campaign captures a relaxed, Mediterranean-inspired lifestyle through a series of fashion editorial images. Photographed by Isabel Rovira Salvador, the series features model Marimar Cardenas in a variety of coastal and town settings, ranging from sandy docks and rocky cliffs to quiet, sun-drenched squares. The project channels an effortless summer aesthetic, leaning into a warm, natural light palette that highlights textures from crochet knits and denim to rustic architectural surfaces. Utilizing a combination of editorial and commercial photography, the imagery incorporates subtle analogue and grainy film techniques to foster a nostalgic, candid atmosphere throughout the collection.