Various Campaigns: Ulanka S/S 25

Jun 2025

The Ulanka S/S 25 campaign captures a relaxed, Mediterranean-inspired lifestyle through a series of fashion editorial images. Photographed by Isabel Rovira Salvador, the series features model Marimar Cardenas in a variety of coastal and town settings, ranging from sandy docks and rocky cliffs to quiet, sun-drenched squares. The project channels an effortless summer aesthetic, leaning into a warm, natural light palette that highlights textures from crochet knits and denim to rustic architectural surfaces. Utilizing a combination of editorial and commercial photography, the imagery incorporates subtle analogue and grainy film techniques to foster a nostalgic, candid atmosphere throughout the collection.

Vertical, Warm, Editorial

Natural light

Advertising Campaign