Various Campaigns
UKLIPS Full Lip Service
Brand
ProjectUKLIPS Full Lip Service
Date
Jul 2024
Description
UKLIPS Full Lip Service is a beauty campaign featuring a series of portrait studies that showcase the brand’s high-shine gloss range. The imagery prioritizes product visibility through close-up framing, highlighting the reflective finish of the lip makeup alongside natural skin textures and defined facial features. Photographed by Hugo Yanguela, the series utilizes clean, soft beauty light to maintain a contemporary commercial aesthetic. Hair styling by Liam Curran frames the portraits, ensuring focus remains on the product application. The work employs a minimalist visual approach to emphasize cosmetic detail across vertical and horizontal editorial layouts.
Style
Editorial, Vertical, Clean
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Associated creatives
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