Various Campaigns: U Beauty Fall 2025

Brand

Various Campaigns

Date

Aug 2025

Description

U Beauty presents the Fall 2025 campaign, a series of commercial beauty portraits showcasing the brand's skincare lineup. Photographed by Jens Ingvarsson, the visuals maintain a consistent focus on radiant textures and clean art direction, set against neutral studio backdrops. Featuring models Hartje Andresen and Sylke Golding, the campaign leans into a minimalist aesthetic. Makeup artist Allie Smith defines the look with luminous, fresh-faced applications that highlight natural facial structures. The imagery is captured using soft beauty light, emphasizing the sculptural elements of the product packaging and the subjects' composed, editorial poses.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Beauty Light

Industries

Skincare

Background

White Seamless

Context

Advertising Campaign