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Close-up portrait of a woman holding a skincare bottle against a white background for U Beauty Fall 2025
Two women posing together holding white U Beauty skincare bottles wearing tailored grey and olive-taupe jackets.
Close-up portrait of a woman holding a U Beauty tinted hydrator bottle against an off-white background.
Close-up portrait of a woman holding a skincare bottle against a white background for U Beauty Fall 2025
Two women posing together holding white U Beauty skincare bottles wearing tailored grey and olive-taupe jackets.
Close-up portrait of a woman holding a U Beauty tinted hydrator bottle against an off-white background.

Various Campaigns U Beauty Fall 2025 2025

About

U Beauty presents the Fall 2025 campaign, a series of commercial beauty portraits showcasing the brand's skincare lineup. Photographed by Jens Ingvarsson, the visuals maintain a consistent focus on radiant textures and clean art direction, set against neutral studio backdrops. Featuring models Hartje Andresen and Sylke Golding, the campaign leans into a minimalist aesthetic. Makeup artist Allie Smith defines the look with luminous, fresh-faced applications that highlight natural facial structures. The imagery is captured using soft beauty light, emphasizing the sculptural elements of the product packaging and the subjects' composed, editorial poses.

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