Various Campaigns
U Beauty Fall 2025



Aug 2025
U Beauty presents the Fall 2025 campaign, a series of commercial beauty portraits that focus on the brand's skincare collection. Photographed by Jens Ingvarsson, the visuals lean into a minimalist aesthetic, utilizing a clean, neutral palette and soft studio lighting to emphasize skin textures. The campaign features models Hartje Andresen and Sylke Golding, with makeup artistry by Allie Smith. The imagery maintains a consistent focus on natural, luminous skin and structured product placement, captured against pale, seamless backdrops. The project highlights key elements of modern skincare advertising through a refined, portrait-driven approach.
Vertical, Commercial, Clean, Minimalist
Beauty Light
Skincare
White Seamless
Advertising Campaign