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Various Campaigns U Beauty Fall 2025 2025
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U Beauty presents the Fall 2025 campaign, a series of commercial beauty portraits showcasing the brand's skincare lineup. Photographed by Jens Ingvarsson, the visuals maintain a consistent focus on radiant textures and clean art direction, set against neutral studio backdrops. Featuring models Hartje Andresen and Sylke Golding, the campaign leans into a minimalist aesthetic. Makeup artist Allie Smith defines the look with luminous, fresh-faced applications that highlight natural facial structures. The imagery is captured using soft beauty light, emphasizing the sculptural elements of the product packaging and the subjects' composed, editorial poses.
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