Various Campaigns

Aug 2025

U Beauty presents its Fall 2025 campaign, a series of commercial beauty portraits focused on skincare and hydration. The imagery leans into a minimalist aesthetic, utilizing a neutral palette and clean art direction to highlight the product line. Photographer Jens Ingvarsson captures a range of tight, vertical portraits featuring models Hartje Andresen and Sylke Golding. The work emphasizes natural skin textures and defined facial structure through the use of soft studio lighting and a clean, pale background. Makeup artist Allie Smith complements the look with fresh-faced artistry, while the subjects are styled in structured blazers and neutral layers to maintain a consistent, cohesive visual tone across the campaign.

Vertical, Commercial, Clean, Minimalist

Beauty Light

Skincare

White Seamless

Advertising Campaign