Various Campaigns

Aug 2026

The TONYWACK FW 2026 campaign represents a sophisticated exploration of luxury fashion set against the raw, uncompromising beauty of rugged natural landscapes. Through a series of black and white editorial portraits and expansive cinematic shots, the project masterfully juxtaposes high-end tailoring with the desolation of craggy mountain terrains and misty, barren fields. Photographer David Portela employs a minimalist aesthetic, utilizing natural light and analogue film techniques to emphasize the tactile quality of the collection’s wool coats, shearling collars, and structured leather garments. The campaign features models Justino Gonzalez and Maxim Modrovic, whose stoic presence creates a sense of reflective isolation, further enhanced by the expert grooming work of makeup artist Jose Carlos Gonzalez. By weaving together studio-style portraiture with documentary-inspired outdoor vistas, the imagery leans into a moody, nostalgic tone that prioritizes texture and silhouette. The result is a cohesive narrative that feels both grounded and ethereal, capturing the quiet interplay between the human form and the weathered environments it inhabits. Under the guidance of executive producer Gemma Soriano, the campaign succeeds in articulating a clear, high-fashion identity that values authenticity and artistic restraint over ostentation, positioning the TONYWACK collection within a timeless, atmospheric landscape that feels both modern and deeply rooted in the elemental world.

Editorial, Cinematic

Natural light

Luxury Fashion Houses, Fashion