Various Campaigns

May 2026

The Thistles SS26 eyewear campaign serves as a masterclass in editorial minimalism, stripping away extraneous detail to center the frame entirely on the interplay between form and face. Shot against a stark, high-key white background, the collection of portraits leans into a clinical, yet undeniably chic aesthetic that emphasizes the sculptural architecture of the eyewear. Photographer Hayden Worsfold navigates this visual territory with precision, utilizing a clean, studio strobe setup and carefully balanced natural light to highlight the specific textures of each piece, from tortoiseshell patterns to high-gloss black acetates. The series functions as a tightly curated study of contemporary style, where the neutral expressions of models Camilla Deterre, Mariane Godoy, and Sophie Koella allow the product to remain the undisputed protagonist. Under the guidance of fashion editor and stylist Thistle Brown, the creative direction leans into a refined simplicity, pairing the eyewear with subtle gold hoop earrings and tactile textiles like ribbed tanks and raw-edged jackets. By prioritizing sharp contrast and high-key compositions, the campaign captures the essence of modern fashion photography—where technical rigor and an unflinching eye for detail transform utilitarian accessories into the season's essential focal point. The result is a cohesive and visually arresting body of work that feels both timeless and perfectly attuned to the current demands of high-end eyewear marketing.

Vertical, Vertical

Studio strobe, Natural light, Studio strobe, Studio strobe, Natural light, Natural light

Eyewear, Fashion