Various Campaigns
Think Pink S/S 26 by Simone Paccini
May 2026
The Think Pink S/S 26 collection campaign, artfully captured by photographer Simone Paccini, serves as a masterclass in modern luxury fashion branding, bridging the gap between raw, behind-the-scenes documentary style and polished editorial minimalism. Across this expansive series, Paccini channels a cinematic sensibility that elevates casual contemporary attire, utilizing the interplay of soft natural light and high-contrast studio strobe techniques to define the collection's identity. The visual language leans into a 35mm film aesthetic, with a subtle grain texture and layered digital collages that evoke a sense of candid intimacy and artistic spontaneity. By oscillating between warm golden hour outdoor sessions and stark, low-key black and white portraiture, the project explores the textures of both the garments—marked by the signature Think Pink badge—and the subjects themselves. Whether positioning models against expansive sunset horizons or rugged masonry, the campaign maintains a cohesive, lifestyle-focused narrative. The use of analogue film techniques and meticulous contact sheet layouts creates a raw, tactile energy, allowing the apparel to feel grounded and authentic. Ultimately, this body of work succeeds by framing its subjects with a direct, neutral gaze that commands attention, ensuring that the luxury fashion house aesthetic remains central while allowing the personality of each individual model to resonate within every frame.
Lifestyle, Vertical
Natural light
Luxury Fashion Houses, Fashion
