Various Campaigns: The Cashmere F/W 24 Campaign

Nov 2025

The Cashmere F/W 24 Campaign is a fashion editorial series captured by photographer Hong Janghyun. Featuring model Karlijn Kusters, the work focuses on structured silhouettes and the heavy, matte textures of high-neck sweaters and caped outerwear. Set against expansive, arid horizons and open skies, the campaign utilizes natural light to define the garment forms. The imagery employs a combination of monochrome and clean color palettes, leaning into analogue film techniques and grainy textures to highlight the minimalist design of the collection.

Editorial, Vertical, Monochrome

Natural light

Clear Sky

Advertising Campaign