Various Campaigns

May 2025

The Beach is an expansive swimwear campaign that captures a raw, observational approach to coastal lifestyle photography. Moving away from highly polished studio conventions, the imagery leans into a rugged, sun-drenched aesthetic defined by earthy tones and a tactile, lived-in feel. Shot predominantly under warm natural light, the campaign features Stella Lucia alongside a collective of models in various candid beach settings. The photography utilizes techniques such as analogue film and high-speed motion capture to emphasize a sense of spontaneity and authentic outdoor movement. With its use of textured rock formations, clear turquoise waters, and rustic wooden structures, the project maintains a consistent cinematic quality that bridges the gap between fashion editorial and documentary-style travel storytelling.