Various Campaigns: The Beach

May 2025

The Beach is a sprawling fashion editorial campaign that leans into a raw, observational aesthetic. Centered around a series of sun-drenched coastal vignettes, the imagery follows a group of models as they navigate rustic bamboo structures, rugged rock formations, and clear turquoise waters. By utilizing film-based techniques and natural light, the project maintains a tactile, sun-kissed atmosphere across its lifestyle-driven visuals. The series features model Stella Lucia, whose presence anchors the narrative alongside a diverse ensemble cast. The work emphasizes organic textures—ranging from wet sand and skin to weathered timber—while incorporating subtle details like braided hair with feather accents and coastal fishing props. Through its warm color grading and candid approach, the campaign evokes a timeless, nostalgic mood, bridging the gap between classic editorial fashion and documentary-style photography.