Various Campaigns

May 2025

The Beach is a multi-layered fashion editorial campaign that captures a raw, observational take on coastal living. Centered on model Stella Lucia, the series employs a documentary lens to document a group of subjects within a rugged, sun-drenched maritime setting. Technically driven by natural light and earthy textures, the imagery leans into a sun-bleached aesthetic. The production utilizes a mix of candid lifestyle movement and composed portraits, often rendered with a distinctively grainy, analogue film quality. By integrating elements like rustic bamboo structures and authentic beach gear, the project maintains a tactile, grounded atmosphere that emphasizes the intersection of fashion and outdoor adventure.