Various Campaigns

Jun 2026

The Teurn PS27 collection campaign masterfully bridges the gap between high-end editorial and accessible commercial fashion, grounding its aesthetic in a deliberate, pared-back minimalism. Photographed by Thomas Jansson, the campaign utilizes a clean, stark white studio environment to keep the focus entirely on the garment's construction and silhouette. Fashion director Hilda Sandström curates a series of confident, monochromatic looks that rely on a careful study of texture, contrasting smooth black leather and delicate fringe against the weight of knit fabrics and tailored trousers. Through a deliberate use of soft light and high-key lighting, the imagery avoids over-saturation, allowing the metallic finish of vintage props, like a retro boombox, to serve as a singular, disruptive style choice against the otherwise uniform backgrounds. The compositions favor verticality and low-angle framing, which imbues the talent with a sense of structural authority and static energy. By stripping away complex environments, the creative team centers the viewer on the architectural nature of the collection, reinforcing a brand identity that feels both timeless and sharp. This project reads as a masterclass in modern fashion lookbook execution, proving that deliberate restraint is often the most powerful tool in showcasing high-concept ready-to-wear pieces while maintaining a polished, editorial appeal throughout every frame.

Editorial, Vertical, Minimalist

Soft Light

Designer Fashion, Fashion