Model wearing a black short-sleeve shirt and knee-length shorts holding a grey vintage boombox against a white background.

Model wearing an oversized white shirt, white culottes, black sunglasses, and black fringed accessories against a white background.

Fashion model seated on a chair wearing a pink knit sweater, wide-leg pink trousers, black collar, sunglasses, and black patent boots.

Model wearing dark wrap sunglasses, a taupe button-up shirt, and a brown suede fringe shoulder bag against a white studio background.

Model posing in a belted grey tailored jacket and wide-leg trousers against a clean white seamless studio background.

Model wearing a tailored black suit with wide-leg trousers and brown suede shoes against a white studio backdrop.

Model posing in a draped cream high-neck top and wide-leg black trousers with brown flats on a white studio background.

Model wearing a black fringe leather jacket and grey tailored trousers against a white studio backdrop.

Model wearing dark sunglasses and a charcoal belted trench coat with black sleeves over white pants in front of a white backdrop.

Model posing in a tailored grey double-breasted suit and brown kitten heels against a white backdrop.

Model posing in an oversized taupe shirt, matching trousers, dark sunglasses, and a fringe suede bag against a white background.

Model wearing a black tailored peplum jacket, pleated midi skirt, dark sunglasses, and tan kitten heels against a white backdrop.

Various Campaigns Teurn PS27 2026

About

The Teurn PS27 collection campaign masterfully bridges the gap between high-end editorial and accessible commercial fashion, grounding its aesthetic in a deliberate, pared-back minimalism. Photographed by Thomas Jansson, the campaign utilizes a clean, stark white studio environment to keep the focus entirely on the garment's construction and silhouette. Fashion director Hilda Sandström curates a series of confident, monochromatic looks that rely on a careful study of texture, contrasting smooth black leather and delicate fringe against the weight of knit fabrics and tailored trousers. Through a deliberate use of soft light and high-key lighting, the imagery avoids over-saturation, allowing the metallic finish of vintage props, like a retro boombox, to serve as a singular, disruptive style choice against the otherwise uniform backgrounds. The compositions favor verticality and low-angle framing, which imbues the talent with a sense of structural authority and static energy. By stripping away complex environments, the creative team centers the viewer on the architectural nature of the collection, reinforcing a brand identity that feels both timeless and sharp. This project reads as a masterclass in modern fashion lookbook execution, proving that deliberate restraint is often the most powerful tool in showcasing high-concept ready-to-wear pieces while maintaining a polished, editorial appeal throughout every frame.