Tanya Farah: New York

May 2025

Tanya Farah’s New York collection is showcased through a series of polished portraits that emphasize the intricate craftsmanship of the brand's fine jewellery. The campaign leans into a clean, studio-led aesthetic, utilising soft beauty light to highlight the metallic textures, pave-set diamonds, and ornate gemstone accents across a wide range of earrings, necklaces, and statement rings. Photographer Yossi Michaeli captures model Lola Mcdonnell in a variety of high-contrast and neutral-toned settings, focusing on the interplay between the gold accessories and varied fabric textures such as silk, knitwear, and structured cotton. By employing a mix of close-up macro compositions and portraiture, the project maintains a refined, commercial identity that centers on luxury craftsmanship and feminine detail.

Vertical, Commercial, Clean, Polished

Advertising Campaign