Tanya Farah

May 2025

The New York project for Tanya Farah serves as a refined editorial campaign highlighting the brand’s latest fine jewellery collection. Captured by photographer Yossi Michaeli, the imagery channels a clean, commercial aesthetic that prioritizes the intricate craftsmanship of gold-work, gemstone settings, and diamond-encrusted accents. Featuring model Lola Mcdonnell, the series employs soft, warm studio lighting to accentuate metallic textures and natural skin tones. The compositions leverage a mix of close-up beauty portraits and macro product photography to draw focus to statement pieces, including elaborate butterfly-motif charms, stacked rings, and coin-pendant necklaces. The execution maintains a polished, minimalist feel throughout, allowing the detailed metalwork to remain the primary narrative focus.

Vertical, Commercial, Clean, Polished

Jewellery

Advertising Campaign