Various Campaigns: Sydney Sweeney for LANEIGE
Brand
Date
Mar 2025
Description
This beauty campaign for LANEIGE stars actor Sydney Sweeney, showcasing the brand’s Bouncy and Firm Serum through a series of portrait-led commercial assets. Captured by photographer Alena Sazonova, the series leans into a minimalist aesthetic defined by soft, warm studio lighting and a consistent monochromatic pink palette. The project emphasizes clean textures and skin-focused imagery. Technical execution features a mix of macro photography and polished portraiture, with hair styling by Glen Oropeza and makeup artistry by Melissa Hernandez.
Style
Vertical, Commercial, Clean
Techniques
Beauty Light
Industries
Color
Blush
Background
White Seamless
Context
Advertising Campaign
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