Various Campaigns
Sydney Sweeney for LANEIGE
Brand
ProjectSydney Sweeney for LANEIGE
Date
Mar 2025
Description
LANEIGE features actor Sydney Sweeney in this commercial skincare campaign, focusing on the brand’s signature product line. The visuals lean into a soft, monochromatic pink palette, utilizing macro photography and beauty lighting to emphasize a dewy, glowing aesthetic. Photographer Alena Sazonova captures the series, with hair styling by Glen Oropeza and makeup artistry by Melissa Hernandez. The imagery maintains a clean, minimalist approach, highlighting the texture of the serum and consistent brand colorways across the assets.
Style
Vertical, Commercial, Clean
Techniques
Beauty Light
Industries
Skincare
Color
Blush
Background
White Seamless
Context
Advertising Campaign
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