Various Campaigns: Summer of Love Ulanka ss24 collection

Jun 2024

The Summer of Love Ulanka SS24 collection campaign explores a relaxed, sun-drenched aesthetic across a series of editorial images. Photographed by Isabel Rovira Salvador, the project features model Gino Pasqualini and presents a mix of domestic and coastal settings that highlight seasonal resort wear through a lens of intimacy and ease. The imagery leans into a clean, warm editorial style, utilising natural light to emphasise the tactile qualities of knit crochet dresses, textured vests, and lightweight layers. By balancing indoor scenes with rocky, desaturated coastal backdrops, the campaign maintains a consistent, candid atmosphere throughout the collection.

Vertical, Clean, Editorial

Natural light

Lookbook