Various Campaigns: Stetson Untamed Fragrance
Brand
Date
Sep 2026
Description
Stetson Untamed arrives as a fragrance campaign featuring actor Matthew Noszka in a series of desert-inspired vignettes. Captured by photographer Yulia Gorbachenko, the work leans into an earthy aesthetic, utilizing hard light to emphasize the rugged, western-leaning nature of the product. Fashion styling by Douglas Vanlaningham and grooming by Remy Moore define the visual execution across outdoor and vehicle-based compositions. The project transitions between high-contrast daylight settings and moody, low-key lighting to frame the fragrance bottle within its intended lifestyle context.
Style
Horizontal, Commercial, Earthy
Techniques
Hard Light
Industries
Color
Jet Black
Background
Desert
Context
Advertising Campaign
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