Various Campaigns
Stetson Untamed Fragrance
Brand
ProjectStetson Untamed Fragrance
Date
Sep 2026
Description
Stetson Untamed’s campaign features actor Matthew Noszka, capturing the fragrance's identity through a series of desert-inspired commercial visuals. Photographed by Yulia Gorbachenko, the work leans into rugged aesthetics, utilizing hard light and earthy textures to frame the product against expansive landscapes. The series transitions between high-contrast outdoor portraiture and moody, low-key interior shots. Fashion styling by Douglas Vanlaningham and grooming by Remy Moore ground the visuals, with the fragrance bottle integrated across automotive and wilderness settings.
Style
Horizontal, Commercial, Earthy
Techniques
Hard Light
Industries
Fragrance
Color
Jet Black
Background
Desert
Context
Advertising Campaign
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