Various Campaigns

Jun 2026

Stella Xingyi’s project, First Sight Syndrome, masterfully captures the essence of hyper-curated, youth-driven aesthetics within the beauty industry. Through a series of commercial and editorial lifestyle images, the work explores a maximalist visual language that blends contemporary self-expression with nostalgic, doll-like charm. Photographer Marina Vengut anchors the series, utilizing natural light to elevate the vibrant, candy-colored palettes and intricate textures of the subjects. The project moves fluidly between structured product packaging—which incorporates UI illustration to highlight branding details like the heart-shaped graphics and decorative lace borders—and broader lifestyle portraiture. In the latter, the deliberate use of layered accessories, bold tattoos, and playful props creates a narrative that feels both staged and intimately authentic. By leaning into these saturated, bright tones, the project successfully defines a niche aesthetic that feels right at home in modern digital beauty spaces. The result is a cohesive body of work that demonstrates how branding can transcend simple utility to become an immersive experience. Whether focusing on the tactile quality of product presentation or the candid energy of the editorial photography, Vengut ensures that every element serves to reinforce the playful, high-energy theme that defines the First Sight Syndrome identity throughout this creative campaign.

Lifestyle