Various Campaigns

Jun 2026

The SS26 SEMICOUTURE campaign masterfully bridges the gap between structured architectural precision and the effortless fluidity of modern luxury fashion. Captured through the lens of photographer Alberto Polo Iañez, the series functions as an evocative study in texture and tonal balance, grounding high-end tailoring within earthy, organic environments. With expert fashion styling from Søren Kolborg Sørensen, the editorial narrative leans into a refined, monochromatic palette where the sharp lines of leather bomber jackets and structured blazers find a natural counterpoint in the weathered stone alleyways and terracotta-dappled interiors. The project utilizes natural light to emphasize the tactile quality of the collection, from the crispness of pinstripe tailoring to the delicate intricacy of crochet blouses. By placing models Ellie Christen and Mila van der Horst within these serene, minimalist spaces—ranging from narrow cobblestone corridors to quiet, poolside retreats—the campaign channels a contemplative energy that feels both cinematic and grounded. The execution excels in its deliberate use of editorial minimalism, allowing the garment silhouettes to command attention against muted backdrops. Whether employing high-key lighting for ethereal portraiture or embracing soft-focus motion blur to convey a sense of transient grace, the SS26 SEMICOUTURE lookbook serves as a sophisticated testament to the house’s commitment to timeless form, intricate detailing, and the symbiotic relationship between clothing and its architectural surroundings.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion